According to Seeking Arrangement, the world’s largest ‘sugar daddy’ website, the number of UK students registering to be ‘sugar babies’ increased by 36% from 2018 to 2019. The site reports having over 500,000 registered university students looking for older men who can provide financial support in exchange for friendship, intimacy, or a sexual relationship.
Some universities have seen a larger growth than others, such as the University of the Arts London, which has experienced a 287% increase in registrations.
The site allows ‘sugar daddies’ to specify their searches by picking age, body type, ethnicity, height, hair colour, smoking and drinking preferences, as well which university and what level of education they want their ‘sugar babies’ have.
‘Sugar dating’: a new alternative to student finance?
Notably, the site offers free premium memberships to users with university emails. Brandon Wade, the founder of Seeking Arrangement, has said that students are being forced to find alternative methods to fund their educations, and can no longer depend on traditional means of finance.
The site claims students can earn up to £2,900 per month, as well as a handful of other benefits such as mentorships, access to the right network, and professional opportunities.